Skechers USA Canada Inc. Expands Sponsorship of MultiSport Canada

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MultiSport Canada (MSC) is excited to announce that Skechers Performance, a division of Skechers USA Canada Inc., will be the Title Sponsor for the Niagara Falls Barrelman Triathlon and Presenting Sponsor for the Recharge With Milk Triathlon Series.

The partnership will give Skechers Performance exclusivity regarding the footwear category and the product will be displayed and available for purchase at events. Skechers Performance will continue as the Official Running Shoe of all of MSC events.

“Our partnership with MSC will allow us to further highlight our Performance Division to the Canadian Triathlon community through the Niagara Falls Barrelman and Recharge With Milk Series,” said David Beecroft, Country Manager at Skechers USA Canada, Inc. “We enjoyed working with the MSC team in 2015 and look forward to continuing our partnership in 2016.”

“MultiSport Canada is extremely happy to have Skechers Performance as our Title Sponsor for the Skechers Performance Niagara Falls Barrelman and Presenting Sponsor for our long-running Recharge With Milk Triathlon Series. The response to the product from our athletes last year was very positive and we are pleased to continue to have these great products as age group prizing at all our events,” said founder and CEO John Salt.

The Skechers Performance Niagara Falls Barrelman will take place for the third time on September 17-18, 2016. Athletes will swim in the waters at the Welland International Flatwater Centre, bike through scenic Niagara Region and finish with a run through Niagara Falls that takes them in front of the falls TWICE. The Recharge With Milk Triathlon Series presented by Skechers Performance is a series of 11 events throughout Ontario that has been taking place since 2002.

The series will take place June 11 (Woodstock), June 25/26 (Welland), July 16/17 (Gravenhurst), July 31 (Kingston), August 6/7 (Bracebridge), August 20/21 (Toronto Island), August 27/28 (Wasaga Beach), September 10/11 (Lakeside), September 10/11 (Georgina).

For more information about Skechers Performance please visit the website (, or follow on, and Instagram/@skechersperformancecanada.